Anthony Wells

About

Anthony spent a decade watching real estate happen up close before building Realest — first as a filmmaker, then as a real estate photographer shooting several listings a week for brokers directly. Camera in hand, he witnessed how agents and sellers actually read each other: which conversations were the real moments of inflection, and what kind of materials had to stand up to the objections that surfaced there.

That work led to a marketing director role on a high-performing real estate team, where he had a front-row seat to why agents lose listings — sometimes on price, more often on preparation. He started building tools to close those gaps, first with templates and process, then with data and automation, and eventually with AI. Realest is that workflow, tuned over years of real listing appointments, and now ready in minutes for any address.

What Anthony writes about

Anthony writes about the push and pull between real estate agents and their clients, and the fine line both parties walk when price, preparation, and trust are on the line. He also covers the craft behind the work: CMA workflows, listing presentations, marketing assets, pricing strategy, price-reduction conversations, days-on-market storytelling, and the document systems that win the appointment.

Background