Showing Prep Brief

19251 Monterey Avenue

Generated April 23, 2026
active $1,595,000 44 days on market Second Showing Score 5/10

Field Brief

Headline
Relisted under a new MLS ID after 44 days with zero price movement — seller is holding firm but the market has not responded.

This property launched March 14, 2026 at $1,595,000 and was quietly relisted under a fresh MLS number on April 10 without any price change — a tactic that resets the visible DOM counter. The effective market exposure is longer than the current 44-day figure suggests, and no price concession has been made despite the relist.

Fast Facts

Price$1,595,000
Beds / Baths3 bd / 3 ba
Size2,679 sf
Price / sqft$595/sf
Days on Market44 days
MLS #239417196

Floor Plan / Flow

5 Things to Point Out

Monthly Cost Reality

At $1,595,000 with a 20 percent down payment, the mortgage principal is roughly $1,276,000. At a 7 percent rate on a 30-year fixed, that is approximately $8,490 per month in principal and interest. Property taxes in California on a new purchase at this price will reset to roughly $1,595 per month based on approximately 1 percent of assessed value plus Mendocino County add-ons, which typically run closer to 1.1 to 1.15 percent — call it $1,460 to $1,530 per month. Homeowner insurance in a coastal California location carries meaningful wildfire and coastal wind exposure; budget at minimum $250 to $350 per month, possibly higher depending on the insurer's coastal risk assessment — this is not a standard $150 market. HOA is not disclosed. Total monthly carrying cost likely lands between $10,300 and $10,800 before any HOA, utilities, or deferred maintenance. No specific maintenance items are flagged in the available data, but a 2017 coastal build should be budgeted for exterior repainting and deck maintenance on roughly a 5 to 7 year cycle.

Watch Outs


Tour Companion

Layout Flow

Available remarks do not provide a detailed floor plan description, so the following is derived from property type, size, and language clues. The home is 2,679 square feet across what is likely two levels given the coastal hillside setting and the separation implied by "guest quarters." Entry likely leads into a main living and kitchen area designed to capture the view — this is standard for Todd Point construction. The kitchen and living space are probably open-plan and oriented toward the deck or primary view exposure. The primary suite is likely on the main living level or on a upper level to maximize view access. Guest quarters are likely on a lower level or a separate wing with independent access, which would explain the marketing emphasis on that feature. Bedrooms may not all be on the same level. The agent should confirm the actual level-by-level layout before the showing and plan the tour to move from entry through the main living and kitchen, out to the view deck, then down or across to the guest quarters, ending at the primary suite.

Systems & Upgrades

Disclosure Flags

Location Context

ZIP code 95437 is Fort Bragg, California, a small coastal city on the Mendocino Coast in Northern California. Fort Bragg is not a walkable urban environment — a car is required for most daily needs. The nearest significant commercial center is Fort Bragg's downtown corridor, roughly a few miles from Todd Point depending on exact siting. Highway 1 is the primary north-south artery along this coast and depending on the property's orientation relative to the highway, traffic noise is a consideration worth checking on site. The Mendocino Coast sits in a California Department of Forestry fire hazard severity zone; buyers should confirm the specific parcel designation. Coastal fog, strong northwest winds, and salt air are year-round environmental factors that affect both livability and maintenance cost. The nearest major airport is Charles M. Schulz Sonoma County Airport in Santa Rosa, approximately 2 to 2.5 hours south on Highway 1 or inland via Highway 128 — this is a significant commute consideration for buyers who travel frequently.

Parking / Storage / Notes

Parking type and count are not disclosed in available data. A 2,679-square-foot home built in 2017 in this area would typically include an attached two-car garage, but this should be confirmed. Storage notes are not disclosed. Yard and outdoor space details beyond the implied view deck are not described in the remarks. The primary living orientation is likely west or northwest toward ocean views based on the Todd Point location, which means afternoon light exposure and prevailing wind exposure from that same direction — relevant for both comfort and furniture/finish fading over time.


Buyer Comparison Sheet

5 /10 Second Showing

Top 3 Pros

  • - 2017 construction means the home is relatively new and likely has modern systems, current building codes, and lower near-term capital expenditure risk compared to older Mendocino Coast inventory.
  • - The "guest quarters" feature, if properly permitted, provides genuine flexibility for rental income, multigenerational use, or a home office setup that is physically separate from primary living space.
  • - The Todd Point location is a recognized coastal enclave with established view properties, which provides some resale floor — buyers in this specific pocket are typically view-motivated and that demand is durable.

Top 3 Cons

  • - Effective market time is longer than the reset MLS ID implies, and the seller has not moved on price despite zero market response. At $1.595M in a small coastal market with limited buyer pool, this pricing dynamic is a negotiating signal that the seller has not yet acknowledged.
  • - Three bedrooms at this price point in this market is a meaningful constraint for resale — the buyer pool for a $1.595M coastal home that offers only 3 beds is narrower than comparable properties with 4 bedrooms.
  • - Insurance costs in coastal Northern California are rising sharply. Several major carriers have withdrawn from California markets and specialty coastal coverage carries significant premium. Buyers should obtain an insurance quote before removing contingencies — this is a real deal risk, not a theoretical one.

Fit for Buyer Type

This home fits a cash-strong buyer or high-income household seeking a coastal second home or semi-retirement primary residence who values a relatively new build, a view, and flexibility for guests or limited rental use. Buyers who need four or more bedrooms, require walkable urban amenities, or are sensitive to insurance and carrying costs at this price level should skip it.

Ask the Buyer Mid-Tour

  1. - You mentioned wanting space for family visits — when you walk the guest quarters, I want you to tell me whether it feels like somewhere guests would actually want to stay, or whether it feels like an afterthought. Does the separation feel like privacy or isolation to you?
  2. - If you end up spending most weekends here rather than full-time, what does the carrying cost ceiling look like for you on a monthly basis? I want to make sure we are pricing this accurately before you fall in love with the view.
  3. - The commute from here to anywhere in the Bay Area or Santa Rosa is two-plus hours each way. If your work situation changed and you needed to be in the office three days a week, does this location still work for you?