A property this extraordinary deserves extraordinary marketing. This presentation shows you exactly what's been missing — and how a fresh strategy with the right agent and global reach can change the outcome.
Built in 2007 by the current owner, this 4,221 sq ft custom home sits on 20 private acres above Westport, overlooking the Pacific and the southern edge of California's Lost Coast.
The honest picture of what has happened to this listing since August 2025 — and why the pattern matters for the path forward. Price history verified across multiple MLS sources.
Mendocino County has shifted decisively toward buyers, per Redfin and Rocket Homes market data. Understanding this context is critical for pricing and outreach strategy.
Kelley is a fifth-generation Mendocino Coast native — her family has deep roots in the commercial fishing industry here. After attending Fort Bragg High School and Chico State, she built a successful business career in Southern California before returning home to put that expertise to work for the community she grew up in. She's been with Engel & Voelkers Mendocino since September 2019 and operates Brooklyn Designs, her own professional home staging service.
"Her marketing plan, professional preparedness, staging, top-notch professional photography, and pricing made the transaction exceptionally smooth."
"She took her time to research and learn about our property. She was always very positive and available for any questions."
"Her deep local knowledge and strong connections made all the difference. She really is the best."
This property's buyer could be in Tokyo, London, or San Francisco. Engel & Voelkers is built to find them.
| Buyer Origin | U.S. Purchase Average | % Paying All Cash | % Buying at $1M+ |
|---|---|---|---|
| Chinese Buyers | $1,168,800 | 47% | 35% |
| All International Buyers | Varies by origin | 47% | 18% |
| Domestic Buyers | Varies | ~30% | 8% |
International buyers spent $56 billion on U.S. homes in the year to March 2025, up ~33% year-over-year.
764 Zillow views and 30 saves over 7+ months. Here's why — and what a comprehensive luxury campaign looks like by comparison.
| Marketing Dimension | Current Listing | Kelley + E&V Approach |
|---|---|---|
| Photography | Standard (43 photos; no twilight/HDR noted) | Editorial HDR + twilight + architectural detail; staging by Brooklyn Designs |
| Video | None found on any platform | Cinematic 3–5 min film + drone + lifestyle social cuts (Reels, Shorts) |
| Online Presence | Standard MLS syndication | Custom property website + 100+ global portals + E&V (1M+ monthly visitors) |
| Social Media | No evidence of paid campaigns | Multi-platform paid via Evolve Social — 13× industry engagement |
| International Reach | None apparent | E&V (35+ countries) + JamesEdition + ListGlobally (100+ portals, 60 countries) |
| Print Materials | Standard MLS flyer | Architectural Digest-quality brochure; potential E&V GG Magazine exposure |
| Events | No evidence | Curated twilight cocktails for brokers; private showings for pre-qualified buyers |
| AI Marketing | None | E&V MaX: AI-optimized custom strategy across all channels |
| Seller Transparency | Standard MLS activity | E&V Owner App — real-time views, contacts, and campaign data |
| Staging | Unknown | Professional staging through Brooklyn Designs (Kelley's own service) |
Your home deserves marketing that matches its character — story-driven, globally positioned, and targeted to find the one buyer who sees what you see from this ridgeline above the Pacific.
Your home has been waiting for the right buyer. The right buyer has been waiting for the right marketing. Let's bridge that gap.
Visit KelleyUrbani.com